What are the obstacles to a digital transformation

This is an aspect of digital that leaders should not neglect , because it makes it easier to train teams who, on the strength of the successes achieved, have the enthusiasm to go further and further. For Edith, this can even allow to go further: “within my own teams, I like to have young people, who have neither fears nor a priori on the technique, and people who are more expert in the heart of business business. We thus achieve an operation based on synergy and collective intelligence ”.As strange as it may seem, the obstacles that companies can face when carrying out their digital transformation are of two opposite types.

To have an innovative approach

The apprehension of digital , which can translate into fear or disinterest (“it’s not for me”). The overflow of enthusiasm , which can lead to wanting to do everything whatsapp mobile number list at once, and ultimately have a deceptive effect. However, for Edith, the great strength of digital is “forcing us to be better, to work differently, to have an innovative approach that goes off the beaten track with customers and prospects. The approach is thus more authentic, and closer to the interests of the prospect or client”. Indeed, digital is a way to better understand the market, but also to adapt marketing and sales force strategies to these developments in order to best comply with them.

To bring together many digital marketing

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The Test and Learn culture , which we thought was reserved only for website creation, is ultimately DJ USA developing within the company itself: “accepting to be wrong and understanding where the error was to find a solution, understanding what went wrong and remedying it is very virtuous,” says Edith. And you, have you been able to carry out a digital transformation within your company?Inbound Marketing France 2020 was an opportunity to bring together many digital marketing experts, ready to deliver their vision of the profession and the developments of tomorrow. Aurélien Gohier, Senior Digital Manager at Dassault Systèmes, Blogger for the BtoBMarketingSales site and podcaster took advantage of this day to interview several speakers.

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