BBVA Bankinter the Efficiency Award for Advertising Career of a Brand, Efficiency Award for Professional Career, Efficiency Award for CEO (new this year) and Under 41 Efficiency Award trophies will be awarded on September 21. In a private meeting to be held at Warner Music The Music Station Príncipe Pío. Therefore, the Eficacia Awards Jury Club, made up of more than 240 members, will present these awards to the most outstanding companies. Therefore, personalities in the advertising sector. The ceremony will feature the participation. Therefore, performance of an artist represented by this company.  

The companies with the best advertising track record

This year, BBVA, Bankinter and Burger top industry data King have been the finalists for the Advertising Career of a Brand . BBVA  which has already been a finalist in the last two previous years. Has been especially valued for its firm and constant commitment to first digital. Therefore, then cultural and humanistic transformation. With valuable content and with Learn Together as the best case of branded content in Spain . Its solid positioning has been demonstrated with its new form of relationship with customers. Therefore, growing in relevance and affinity.

Top rated professionals

Regarding the Professional Career , the DJ USA finalists are Laura Durán. General director of Business Development. Therefore, sustainability at IKEA; Miguel Justribó. CEO of Hub of Brands and Roberto Lara. Founding partner of Sioux Meet Cyranos. Laura Durán has been recognized. Among other things. Therefore, for her extraordinary strategic. Therefore, creative and business vision. Building a love brand with clear benefits, purpose and values. Triggering the brand’s connection with the Spanish people and giving it a unique personality. Close and responsible.