The size of search word ads has therefore. Increased by as much as 76% and that is a lot. Advertisers now. Have better opportunities to tell potential customers about their product or service. According. To google, new larger text ads should increase. Click-through rates by around 15%. The new, more extensive text ads also mean. That in the future it is worth allocating more time and. Resources to planning and creating the content of the ads.
What happens to old ads?
Old ads don’t disappear or stop working. On the other hand, it is definitely worth taking advantage. Of the new opportunities brought by the third .Title and the second
shooting field, so as not to be left at the feet .Of the competitors.
Do the third title and the second description field always appear in ads?
The third title and the second. africa email list Description field may not always be visible on all devices. Visibility depends, among other things, on the screen size of the device used. On the screens of small mobile devices, only the 1 and 2 titles and the first description field may be displayed. When planning the content of text ads, it is worth taking into account that the most important message of the ad is .Conveyed with the help of titles 1 and 2 and the first description field, because these
will always be shown in the future.
Responsive search ads are also coming in
In addition to the new .Regular text ads, another big innovation is coming from google, DJ USA responsive search keyword ads . The new responsive search word ads are. Still in beta testing, but the new ad format should be usable by all. Advertisers within the current year.
Responsive keyword ads are identica.L in size to newly published text ads. The real thing about responsive search ads is that they make use of machine learning, with which the ads try to match the user’s search terms as accurately as possible.