Jenny Hoyos: Tips and Tricks from a Viral Superstar

Jenny Hoyos has become a YouTube sensation since 2022 , racking up millions of views with her engaging Shorts. Specializing in the finance niche, Jenny’s extreme budgeting challenges like $1 meals and $5 gifts have captivated a massive audience. Her success story is one that many creators aspire to emulate. But how does she consistently get over 10 million views per Short? Let’s dive deeper into Jenny’s strategies for viral success.

1. Discover Your Unique Niche (Blue Ocean Strategy)

Finding the perfect target audience is trickier than it seems. Jenny advises avoiding saturated markets (red oceans) where competition is fierce. Instead, look for whatsapp number philippines blue oceans: niches with less competition and more opportunities to stand out.

Red Ocean: Highly competitive with many creators vying for attention. Blue Ocean: Less crowded, offering more potential for unique content.

Jenny initially followed in the footsteps of well-known finance creator Graham Stephan , but soon realized that the competition was too intense. So she identified a unique angle: financial content aimed at children. This fresh approach helped her carve out a distinctive space in the industry.

Taking the time to do proper research is crucial to finding your blue ocean. Many creators don’t invest the necessary time to thoroughly understand their niche and target audience. However, this step isn’t a waste of time. In fact, it’s one of the most important investments you can make in your content strategy. Proper research can reveal untapped opportunities and help you create content that truly resonates with your audience , setting you apart from the competition. Plus, it’s easier to keep doing a little more research, rather than having to change your content strategy once you’re two years into it.


2. Captivate Your Users in the First 5 Seconds

The first few seconds of a video are crucial to capturing viewers’ attention. Jenny emphasizes the importance of a compelling hook – a short, engaging introduction that quickly conveys the essence of the video.

“A good hook should be so clear that viewers understand the video even when it’s silent ,” Jenny explains. For example, in her video recreating a $1  Turkey Whatsapp Number Chick-fil-A chicken sandwich, she immediately mentions “$1 chicken sandwich” and shows it next to the restaurant’s sign.

To create an effective hook, consider these tips:

  • Foreshadowing : Get a sneak peek at the climax of the video.
  • Use engaging intros : Try phrases like “Did you know…?” or “Here’s why…”
  • Show emotions : Start with reactions like laughter or tears to intrigue viewers.

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