If so, you need a great B2B content marketing strategy. You must speak business to business (B2B) while placing your content where key stakeholders will see it early and often.
Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale.
Keys to a Successful B2B Content Marketing Strategy
A successful content marketing strategy centers around creating content that speaks to the needs, challenges, and goals of each organization.
After that, it’s just a matter of getting the content in front of your audience at all the right moments.
Sounds simple enough, right? When you follow the Ws Number List right steps, it is.
With the right approach, the process will look a little something like this:
Learn all about your customer’s pain points and goals in growing their business
Figure out what types of content they prefer when making buying decisions
Find where they spend the bulk of their time online, especially during the workday
Build a B2B marketing calendar full of great content and target key distribution channels
Create content briefs, and then produce the content as needed to hit all the deadlines
Distribute and promote your content to keep it in front of key stakeholders
Set performance goals and track all your key performance indicators (KPIs)
At the end of each quarter, use your KPIs to revise your B2B content marketing strategy. Even when you do everything right from the start, expect the wins to trickle in slowly.
With B2B content marketing, you have to play the long game. So, ditch the unrealistic expectations and just focus on following the plan.
Business to Consumer (B2C) vs B2B Content Marketing
Brand Voice: B2C marketing allows you to put a ton of personality into your brand voice as you seek to make a one-to-one connection with your customers. With B2B, your brand voice must take a serious turn, reflecting how you would speak with a committee of stakeholders in a professional setting. DJ USA
Keep all these differences between B2C and B2B content marketing in mind as you create and follow your plan to get great results every step of the way.