It took a while, but Google has finally made the official announcement about the changes to its algorithm: the Core Update. Google’s aim with this major update is to further optimize search results for its users.
We’ve been talking about this for some time now, anticipating the official confirmation of another update. Over the past few months, SEO professionals have shared concerns about drops in positions on the SERP, which directly affected website traffic around the world.
How did the new Core Update affect Rock Content
However, if it weren’t for our contingency plan, the results would certainly have been worse. How did we do it? By listening to Google itself!
Since the first update of this year, from mid to late March, there has been a noticeable significant shift in the SERPs. This movement started to impact sites even more intensely from April 2023, along with the review update also in April.
With this, we faced the Ws Database challenge of checking some important points: assessing the quality of information in our articles and gauging how helpful the information was.
From there, we initiated a task force to update old content with outdated information, which could have been delivering a negative user experience.
Interpreting Drops and Improvements after a Core Update
It’s important to emphasize for SEO and content professionals, mainly: Google clarifies that if you observe a drop in your site’s performance after a major update, it doesn’t necessarily indicate a problem with your site’s content or structure.
The drops we observed could actually be related to adjustments made by the main algorithm update. However, remember that it’s necessary to prioritize the quality of your site above everything else, focusing first and foremost on the user experience. After all, that’s exactly what the Core Update is about!
We knew it would be a challenge and that the results wouldn’t come quickly. We can’t seek instant or desperate solutions in these moments. These are changes where we don’t exactly know which pages will be affected!
It’s essential to keep updating yourself and striving for continuous improvements in your content and site pages.
How to Recover from the Update
You can analyze where your content might be lacking in delivering valuable content and good experiences to your users. This way, it becomes easier to prioritize the continuous improvement of your content while meeting the requirements of relevant content deserving of the first page on search engines. DJ USA
Is it guaranteed that these actions will always get you to the top positions? No.