Few Sentences Using Non-technical Language

With That Data, He Spent Hours Doing Keyword Research Using Tools Like Ahrefs and Semrush, and Used Ai to Organize Keywords Into Categories and Subcategories. The Result Was a Massive Spreadsheet — We’re Talking 50,000 or 60,000 Rows of Data — That Revealed Strengths and Opportunities.

You Can Also Download Hubspot’s

Free Keyword Research Template to Help Organize and Analyze the Data Collected in This Step.

“if You Use Technical Language, Make Sure You Translate It… for Example, Not Everyone Will Know or Care About Canonical Links. But You Can Communicate Its Importance in Plain English.” Merove Heifetz, Founder and Chief Digital Strategist at Acquisition Digital.

Hubspot’s Own Rory Hope Head of en

Growth, Recommends Aligning Your Seo Strategy With Your Client’s Business Goals Early in the Relationship. “this Will Allow You to Plan Your Seo Roadmap as Closely as Possible,” He Says.

Pro Tip: Site Audits Are Key, but

Don’t Underestimate How Productive a Good Conversation Can Be. “listening to Your Clients is So Important,” Says Tory Gray, Ceo and Founder of the Gray Dot Company.

What Are They Looking for? How Can You Meet Their Needs? Because if You Can Reflect That in Your Proposals and the Work You Do, You’ll Stand Out.”

Hope Agrees. “focus Completely on the Client, Their Business, and the Problems and Pain Points.”

Can Ai Do This for Me?

It Certainly Can Help! Many in the

Seo Industry Use Ai to Organize and Interpret the Vast Amounts of Data Collected During Website Audits and Competitor Research. This Can Save a Which has been very popular in recent months Ton of Time When You’re Nailing Down Your Goals.

It’s Worth Noting That Many Seasoned Pros Have Invested in Proprietary Ai Tools. Payne Says It Took Loud Interactive Three Months to Write One Such Tool—and It Reduced a Month’s Worth of Work to Three Hours.


Executive Summary Outline Your Plan in a

“describe the Services You’ll Provide in Broad, Friendly, and Approachable Terms Whenever Possible,” Says Rachel Claff, a Freelance Marketing Strategist.

“use Language That’s Approachable and Easy to Understand. … Metaphors Can Go a Long Way Here.” Rachel Claff, Freelance Marketing Strategist

Her Firm Often Works With Nonprofits

That Don’t Want to Use the Word “charity,” but “they Still Want to Show Up When Searching for ‘climate Change Charity’ or ‘water Charity’ or Whatever Topic They Focus on. So How Do They Do That?”

It’s a Tricky Question, and One She’s

Had Many Conversations With Clients Navigating the Texting Landscape: A Guide to Android Text Apps About. Clients Vary in Their Comfort Level With This One; One Client Might Be Willing to Use the Word “charity” in the Alt Text Describing an Image, While Another Might Want to Avoid the Word Altogether.

When Gray Pitches a Solution

She Makes Sure Her Clients Understand the Pros and Cons.

If Your Proposal Includes “musts” and “nice to Haves,” Note Those in the Budget (Step 8) to Avoid Scope Creep.

Pro Tip: “be 100 Percent Honest and Make Sure the Messaging is Right,” Gray Says. Be Humble, Too: Gray Also Uses This Opportunity to Let the Prospect Correct Her if There Are Any Misunderstandings.

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