What differentiates Objectives, sales, profitability… these are the mantras of marketing. These words are part of daily conversations in companies. Of course marketing without sales is meaningless. But when these objectives become an obsession or the determining factor in marketing development, problems usually arise. Many times in a company there are two factors that are a bad combination.
Don't let the need to sell harm your final results What differentiates
What differentiates To explain better, we can draw a parallel with an amateur category email list runner who has the goal of running a marathon and prepares almost from scratch to achieve this goal. In this situation, a very common case is that this person will train very intensely to reach the minimum state of physical fitness that allows them to finish it. And when he achieves it (if he reaches that point, since most of them stay on the road), after a short time he stops running.
Where is the difference between the company that sells and one that does not doesn’t
What is the difference between a company that sells DJ USA regularly (and profitably) and one that, at most, sells sporadically? In the system that they have followed to achieve it, and that has led them to acquire the necessary positive habits . The first has one that works, and the second simply has none. The first company not only manages to sell regularly.